Privacy policy

Last updated: August 28, 2026

At Bystelle, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit bystelle.shop, place an order, contact us, or otherwise interact with our services.

By using our website, you acknowledge that your personal information may be handled as described in this Privacy Policy.

1. Who We Are

Bystelle operates the online store available at bystelle.shop.

Business name: Bystelle
Address: 4 Lydon Road, London, SW4 0HW, United Kingdom
Email: chloesmithuu0@gmail.com
Phone: +44 161 391 1741

For questions regarding this Privacy Policy or how we handle your personal information, please contact us using the details above.

2. Information We Collect

We may collect different types of information depending on how you interact with our website.

Information You Provide Directly

When you place an order, create an account, contact us, or otherwise provide information to us, we may collect:

  • Full name

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

  • Order details

  • Payment-related information

  • Customer service communications

  • Information you provide when requesting a return or refund

We only request information that is reasonably necessary to provide our services and process your order.

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Pages visited

  • Referring website

  • Date and time of visits

  • Website interaction information

  • General location information derived from your IP address

This information may be collected through cookies, pixels, analytics tools, and similar technologies.

3. How We Use Your Information

We may use your personal information to:

  • Process and fulfill your orders

  • Arrange delivery of your purchases

  • Process payments and refunds

  • Provide customer service

  • Respond to questions and requests

  • Process returns and exchanges

  • Communicate with you about your order

  • Prevent fraud and unauthorized transactions

  • Maintain and improve our website

  • Understand how customers use our website

  • Monitor website performance

  • Comply with legal and regulatory obligations

  • Protect our business, customers, and website

  • Send marketing communications where permitted and where you have provided the appropriate consent

We will only use your information where we have a lawful basis to do so.

4. Legal Bases for Processing

Depending on the circumstances, we may process your personal information based on one or more of the following legal grounds:

Contract

We may need to process your information to fulfill an order or provide services you have requested.

Legal Obligation

We may process information where necessary to comply with applicable laws, regulations, accounting requirements, tax obligations, or lawful requests from authorities.

Legitimate Interests

We may process information where it is reasonably necessary for our legitimate business interests, such as improving our services, protecting our website, preventing fraud, or managing customer relationships.

Consent

Where required, we may process your information based on your consent, such as for certain marketing communications or non-essential cookies.

You may withdraw consent at any time where processing is based on consent.

5. Payment Information

Payments made through our website may be processed by third-party payment providers.

Depending on the payment method selected at checkout, your payment information may be processed directly by the relevant payment provider.

Bystelle does not need to store your complete payment card details to process your order.

Payment providers may collect and process payment information in accordance with their own privacy policies and terms.

6. Sharing Your Information

We do not sell your personal information.

We may share relevant information with trusted third parties when necessary to operate our business and provide our services.

These may include:

  • Payment processors

  • Shipping and delivery providers

  • Ecommerce and website service providers

  • Hosting providers

  • Analytics providers

  • Customer service and communication providers

  • Fraud prevention and security services

  • Professional advisers

  • Government authorities or law enforcement where legally required

We only provide third parties with information that is reasonably necessary for the relevant purpose.

7. Delivery Information

When you place an order, we may provide your name, delivery address, telephone number, email address, and relevant order information to delivery or fulfillment providers so that your purchase can be delivered.

These providers may use your information only as necessary to provide their services and may process information according to their own privacy policies.

8. Cookies

Bystelle may use cookies and similar technologies to operate and improve the website.

Cookies may be used for purposes such as:

  • Keeping the website functioning correctly

  • Remembering preferences

  • Maintaining shopping cart functionality

  • Understanding website traffic

  • Measuring website performance

  • Improving customer experience

  • Supporting advertising and marketing activities where applicable

Some cookies are necessary for the operation of the website, while others may require your consent depending on applicable law.

You can manage or disable cookies through your browser settings and, where applicable, our cookie preferences tool.

Disabling certain cookies may affect the functionality of the website.

9. Marketing Communications

Where permitted by law, we may send promotional communications about products, offers, or services that may be relevant to you.

Where consent is required, we will ask for your consent before sending such communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us.

Unsubscribing from marketing communications does not prevent us from sending essential transactional communications, such as order confirmations, delivery updates, refund notifications, or customer service messages.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time information is retained depends on factors such as:

  • The purpose for which it was collected

  • Whether we need it to provide ongoing services

  • Legal, accounting, and tax requirements

  • The need to resolve disputes

  • Fraud prevention and security requirements

When personal information is no longer required, we may securely delete or anonymize it.

11. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

You should also take reasonable steps to protect your personal information, including keeping account credentials confidential where applicable.

12. International Data Transfers

Some third-party service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place as required by applicable data protection law.

These safeguards may include adequacy regulations, appropriate contractual protections, or other legally recognized transfer mechanisms.

13. Your Privacy Rights

Depending on your circumstances and applicable law, you may have rights concerning your personal information, including the right to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of your personal information in certain circumstances

  • Request restriction of processing in certain circumstances

  • Object to certain processing

  • Request transfer of certain information to another organization

  • Withdraw consent where processing is based on consent

  • Object to direct marketing

These rights are subject to applicable legal conditions and exceptions.

To exercise a privacy right, contact us using the details provided below.

14. How to Make a Privacy Request

To make a request concerning your personal information, contact:

Email: chloesmithuu0@gmail.com
Phone: +44 161 391 1741

Please provide enough information for us to identify you and understand your request.

For security reasons, we may need to verify your identity before providing access to or making changes to personal information.

We will respond to valid requests within the timeframe required by applicable law.

15. Children's Privacy

Our website is not intended to knowingly collect personal information from children who are not legally permitted to provide such information.

If you believe that a child has provided personal information to us without appropriate authorization, please contact us so that we can review and take appropriate action.

16. Third-Party Websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices, content, or security of third-party websites.

We recommend reviewing the privacy policies of any third-party website you visit.

17. Fraud Prevention and Security

We may use personal information and technical information to identify and prevent fraudulent transactions, unauthorized activity, abuse, and other security threats.

Where appropriate, information may be shared with payment providers, fraud prevention services, or relevant authorities.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, technology, legal requirements, or privacy practices.

Any updated version will be published on this page with a revised "Last updated" date.

We encourage you to review this Privacy Policy periodically.

19. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the way Bystelle handles personal information, please contact us:

Bystelle
Address: 4 Lydon Road, London, SW4 0HW, United Kingdom
Email: chloesmithuu0@gmail.com
Phone: +44 161 391 1741
Website: bystelle.shop